BIZA App is cloud AI ERP software for growing businesses. It brings finance, inventory, procurement, sales, HR, projects, approvals, reporting, and AI-assisted document capture into one system, built for English and Arabic teams, with multi-currency books and tax compliance live in Saudi Arabia, the UAE, and India.

Is BIZA accounting software or a full ERP?

BIZA is a full ERP. It includes a double-entry accounting core, but also covers inventory, procurement, sales, CRM, projects, HR, approvals, and reporting — so sales, purchasing, stock, and the general ledger stay connected in one platform instead of separate tools.

Does BIZA support Arabic?

Yes. BIZA has a fully bilingual English and Arabic interface with right-to-left (RTL) support, and supports multilingual customer and product names where relevant.

Which tax systems does BIZA support?

BIZA supports ZATCA Phase 2 e-invoicing with live clearance in Saudi Arabia, UAE VAT, and India GST — plus configurable taxes and multi-currency for other markets. Contact our team about your specific compliance setup.

Can I import data from Excel?

Yes. You can import core data such as customers, suppliers, products, and chart of accounts from spreadsheets during a guided setup, with help from the BIZA team for paid migrations.

Does AI create records automatically?

AI extracts data from PDFs, photos, and email attachments and prepares draft records — supplier invoices, expenses, quotations, and more. A person reviews and approves drafts before they post to your financial records.

Can I use BIZA with Biza Email?

Yes. BIZA App and Biza Email are part of the same platform, so teams already using Biza Email can connect their operational workflows in BIZA App.

How long does implementation take?

You can start quickly with a guided trial using your core data. Full rollout — migrating customers, suppliers, products, chart of accounts, opening balances, and approval rules — is done with support from the BIZA team and depends on the size of your business.

Is there a free trial?

Yes. You can start a free trial to explore BIZA App with a sample workspace before migrating your own data.

How do I contact sales?

You can reach the BIZA team by phone, WhatsApp, or email, or book a demo from the homepage. Our team is based in Al-Khobar, Saudi Arabia, and supports customers across the launch markets.

Sales & Invoicing#WhatsApp#CRM#Automation#AI#Orders#Support

WhatsApp Inbox Pipelines: Route Customer Messages Automatically

Decide what happens to every incoming WhatsApp message: recognise your own intents, open orders and tickets automatically, reply with the order number or ticket reference, and hand the rest to a person — from ready templates for shops, service businesses and software teams.

4 min read·Updated 2026-09-23

WhatsApp Inbox Pipelines

A pipeline decides what BIZA does with each WhatsApp message a customer sends to one of your business numbers. It classifies the message into intents you define, runs an ordered list of routes, and leaves anything it is unsure about in the inbox for a person. Every number you connect can run its own pipeline: a sales number that takes orders, a support number that files issues.

1. Start from a template

Open CRM → WhatsApp Inbox → Pipelines and pick a template. Each one is a complete pipeline — intents, routes and replies — copied into your workspace, where you edit it freely.

Template	Built for	What it does
Shop & restaurant orders	Retail, restaurants, food	Claude matches the ordered items to your products and opens an order on the billing counter; the customer gets the order number and total, and can ask where their order is. Ambiguous items go to a person instead of being guessed.
Service business	Agencies, consultancies, government-services offices	Enquiries become leads, requests from known customers start a service case, documents attach to the open case, every message is acknowledged.
Issue tracker	Software and product teams	Bug reports get a Claude triage (severity, what happened, next step), become a service case or a lead, notify support and acknowledge the sender.
Blank	Anything else	Classifies with the default intents and keeps everything in the inbox until you add routes.

2. Bind your numbers

On the pipeline's Numbers tab you see every WhatsApp Cloud number connected to your account. Choose the pipeline each one uses; a number left unbound falls back to the workspace's default pipeline. New numbers on your WhatsApp Business account appear automatically after their first message.

3. Teach it your intents

The Intents tab holds the classifier profile: one or two sentences about what your business does, and the list of intents the AI may choose from — each with a key, labels in English and Arabic, a description and examples. Add fields to extract (delivery address, requested time, affected product area) and routes can use them.

Messages are read in English, Arabic, Malayalam, Hindi and mixed scripts; summaries are produced in English and Arabic.

4. Routes: when this, do that

Routes run top to bottom for every classified message. Each route is a when (intent, whether the message is actionable, whether the sender is a known customer, minimum confidence) and a then:

Create a record — a lead, a service case, a note on an open case, a support ticket, a billing-counter order.
Ask Claude — a triage or extraction step with your own instructions. Claude can analyse only, propose actions for a person to approve, or act on its own within the actions you allow.
Reply on WhatsApp — a message template with placeholders such as the sender's name, the summary, or a ticket number created by an earlier route. Replies go out inside WhatsApp's 24-hour customer-service window from the number that received the message.
Notify the team, assign to a person, or leave for a person in the inbox.
Call your endpoint — post the classified message, signed, to an HTTPS endpoint of your own; it can answer with a reply to send or a record to link.

Drag routes to reorder them, mark any route as needing approval, and stop the routes below it when it matches.

5. Replies: automatic or approved

Per pipeline, replies send automatically (the default), wait for approval in the inbox, or are off. Approval-gated replies and Claude's proposals show up on the message in the inbox with Approve and Reject buttons.

6. Test before you go live

The Test tab classifies a message exactly like a real one and lists the routes that would fire, with the reply rendered — nothing is saved or sent.

7. See what happened

Every message in the inbox shows which pipeline and routes handled it, the records they created, Claude's analysis, and anything waiting for approval. The pipeline's Runs tab keeps the full history.

8. Your own integrations

Register HTTPS endpoints under Endpoints with a signing secret (stored encrypted, never shown again). Each call carries X-Biza-Timestamp and X-Biza-Signature: v1=HMAC-SHA256(secret, "<timestamp>.<body>"). Respond with JSON { "reply_text": "…", "link": { "entity_type": "…", "id": "…" } } to send a WhatsApp reply or link a record of yours.

Frequently asked questions

Does it need the WhatsApp Cloud API? Receiving works with either the Cloud API or the browser bridge; automatic replies need a Cloud API number.

Will it create records from small talk? No — "thanks" and "ok" are filtered before the AI runs, and templates only act on messages classified as actionable. Anything uncertain stays in the inbox.

Can I stop a route from acting without deleting it? Yes — switch it off, or set it to require approval.

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